CBSM 2022 Conference

Symbiosis Institute of Business Management (SIBM)


[Established under section 3 of the UGC Act, 1956 Re-accredited by NAAC

with "A" grade 3.58/4 | Awarded Category - I by UGC]

Symbiosis Centre for Behavioural Studies (SCBS)

Is organizing -

International e-Conference on Behavior Science in Management (CBSM 2022)

Conference Theme –

Future of Behavioral Studies in VUCA world (Perspectives and Practices)

Date -

28th January 2022 – 29th January 2022 (Virtual Mode)

About Symbiosis Centre for Behavioral Studies (SCBS)

SCBS has been established to intensify the thrust of behavioural research scholarship within Symbiosis International (Deemed University). Often associated with management studies and social sciences, behavioural science explores the activities and interactions among human beings. Studies in behavioural sciences includes investigation and analysis of an individual, or human relationships through behavioural aspects. The centre is multi-disciplinary and encourages behavioural research from the various faculty within the university. Infrastructure at SCBS is equipped with state-of-the-art hardware and contemporary software to facilitate modern scientific research. SCBS encourages research in functions such as Healthcare, Sales and Marketing, International Relations, Personnel Management, Communication, Media and Design amongst others. It also finds applications in Criminology, Sociology, Politics and Anthropology.

SCBS has a three-pronged aim of
  • Increasing quality research in behavioural sciences
  • Publishing in reputed journals
  • Consulting to organizations
The Centre plans to organize its two-day virtual conference on Behavioral studies on 28 and 29 Jan 2021.

Scope of the Conference

Corporations are increasingly recognizing the value of integrating behavioral science - the blend of insights from psychology, economics, human resources, and neurosciences in deriving inferences that help them achieve their organizational objectives. Behavioral studies are conducted by marketers to understand customers' interest in terms of engagement, attention, interest, and retention of specific prints, packaging, and video ad designs using neurosciences. When consumers purchase online, what people look at, is captured by e-commerce players based on which they flash important information at those specific spots. The applications are many and are extremely useful to understand the consumer's side of the story. The conference aims deliberations and publication of research in the area of behavioral studies with a focus on research that bring positive organizational change. We aim to encourage researchers to submit their experimental and theoretical results in as much detail as possible. The broad scope of the conference is to:

  • Describe organizational interventions and techniques intended to facilitate change in teams, organizations, and systems.
  • Develop applications of behavioral studies in its various forms that help to understand, and improvements to, a wide range of social processes, such as decision making, strategic planning, leadership, policymaking, behavioral change, employee engagement, post-merger integration, teamwork, culture change, and leveraging diversity.

The various themes of the conference are mentioned below:

A. Behavioral Human Resource Management
  • Role of culture in decision making
  • Behavioral science in organization development
  • People management
  • Leadership
  • Communication and behavioral studies
B. Neuromarketing
  • Role of communication in financial services marketing
  • Application of neuroscience tools to study neuromarketing
  • Customer relationship management
  • Marketing communication strategy based on behavioral studies
  • Advertisement and their effectiveness
  • Marketing psychology
  • Shopping behavior analysis
  • Consumer behavior studies
  • Pricing studies based on analysis of the behavior
  • Customer engagement studies
c. Behavioral Finance
  • Behavioral aspects in financial planning and investment management
  • Asset allocation choices and role of bias
  • Financial and non-financial investment and decision making
  • Behavioral corporate finance
  • Risk perceptions and portfolio management
D. Behavioral Operations Management
  • Organizational behavior in Operations
  • Product designing
E. Economics and General Management with focus on Behavioral studies
  • Economic policy choices
  • Behavioral science and public policy
  • Role of behavioral economics in ESG investing
  • Cognitive psychology and its application in business
  • Social psychology and its implications in business

Publication opportunities exist with the following journals -

  • Journal of Advances in Management Research
  • International Journal of Management Practices
  • RAUSP management Journal
  • European Journal of Training and Development
  • FIIB Business Review
  • Review of Management Literature

Guidelines for Extended Abstract Submission

  • The acceptable word range for the abstract is 2,000 to 2,500 words.
  • We encourage the author to send an informative and structured abstract as per the following template: [Article title]
1. Author Details:

Name, Designation, Email Address, and Affiliation of all authors

Structured Abstract:
  • Purpose
  • Proposed Design/Methodology/Approach
  • Findings (If any)
  • Practical/Theoretical implications
  • Originality/value
  • Keywords: Minimum 3 and Maximum 5

Guidelines for Full Paper Submission

  • All manuscripts should be submitted in PDF format through easy chair.
  • The acceptable word range for the full paper is 6,000 – 9,000 words, including references, and should necessarily have sections like Abstract, Introduction, Theoretical background, Methodology, Data Analysis, Findings, Managerial Implications, Conclusions, and References.
  • The manuscript should be copy-edited for grammar and language errors.
  • APA referencing style should be used.
  • The font should be Times New Roman, size 12, double spaced, and left-aligned.
  • Tables, figures, and images should be appropriately named and of good quality.
  • The paper should be submitted along with a Plagiarism Report and the Similarity Index of not more than 10%.

Benefits of Participation

  • Authors will be awarded an E-certificate.
  • Selected authors will be invited to elaborate on their research topic and submit the results to journals of high repute for review and potential publication. Fast track publication opportunity thus exists. Special issue tie-ups will be intimated as and when they happen.
  • The three best papers from the conference will be awarded a cash prize of Rs. 25,000, Rs. 20,000 and Rs. 15,000 for the first, second and third position respectively.
  • Participation in a Pre-conference workshop on Behavioral studies using Tobii Eye Tracker.

Conference Organizing Committee

Dr. R. Raman Director and Professor – SIBM
Dr. Aradhana Gandhi Professor Marketing and Retail - SCBS
Dr. Shailesh Rastogi Professor – Finance – SIBM
Dr. Anugamini Srivastava Assistant Professor – Human Resource - SIBM

Double-Blind Peer Review Process

  • The double-blind peer-review process will be conducted by the Conference Scientific Committee who has established academicians with rich peer review experience.
  • Notices of acceptance or rejection of the paper will be sent to the author with the reviewer’s comments.

Schedule of Deadlines

Extended abstract submission (2,000 – 2,500 words): 30th November, 2021
Notification for acceptance of research summary: 20th December, 2021
Full paper submission based on the reviewers’ feedback (6,000 - 9,000 words): 31st December, 2021
Conference Presentation 28th January, 2022 - 29th January, 2022
Valedictory session and Best Paper award announcement 29th January, 2022
Registration deadline 10th January, 2022

Please mail your extended abstract and final paper to on or before the above dates:

Registration fees

Students of SIBM 2,000
Faculty, Students and Research Scholars of Symbiosis International University 3,000
Academicians/ Students of other Academic Institutions 3,500
Corporate Participants 4,000
Co-Author charges (per paper per author) 1,000

Venue - The conference will be held in a virtual mode.

Contact- All questions about submissions should be emailed to

Dr. Aradhana Gandhi,
Professor in charge - Symbiosis center for Behavioral Studies,
Professor Marketing and Retail - Symbiosis Institute of Business Management,
Phone: 9850812309