Vision Mission


We apply evidence based behavioral insights, grounded in neurosciences across disciplines like Finance, Marketing, Economics, Urban Planning, Health, Savings and Financial Inclusion, Digital Inclusion, etc. to nudge effective policy implementation, and derive consumer insights to enhance engagement and purchase intention. We facilitate interdisciplinary research in behavioral science using neuroscience tools to unearth unconscious behavior and biases of the consumers.


  • Primary (Qualitative, Quantitative and Experimental) and secondary research to analyze specific unconscious behavior in decision making.
  • Design evidence-based solutions for specific problems, programs, and products.
  • Impact evaluation and measurement.
  • Leading research center with latest equipment’s like Eye tracker, EEG and fMRI to undertake behavioral research.